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Non-Vegan Beauty Ingredients: Efficacy Takes Center Stage

Exploring the Return of Efficacy-Driven Beauty Solutions

Generate Team - June 28, 2024
Non-Vegan Beauty Ingredients: Efficacy Takes Center Stage
Alysa Bajenaru | Unsplash

The Resurgence of Non-Vegan Beauty Ingredients: Why Results Are Taking Center Stage

In 2024, the beauty industry is witnessing a notable shift as non-vegan ingredients such as snail mucin and lanolin surge in popularity. Despite the rise of vegan and eco-friendly beauty products, consumers are demonstrating a clear preference for ingredients that deliver measurable results. This trend suggests a growing prioritization of efficacy over the origins of the ingredients, with many beauty enthusiasts valuing the proven benefits that non-vegan components offer. Products featuring these ingredients, especially K-beauty creams and foams, are gaining traction among Gen Z and Millennials who seek effective skincare solutions.

This resurgence is supported by various insights, including a significant increase in the demand for non-vegan beauty products across different geographical markets such as EMEA, NAFTA, APAC, and LATAM. As non-vegan ingredients become more mainstream, brands like Ere Perez are capitalizing on this trend with innovative products like the Blue Cypress Face Nectar. This natural skincare solution, rich in botanical oils, highlights the blend of traditional and scientifically-backed ingredients, offering deep hydration and rejuvenation. The industry's focus on result-oriented beauty solutions is evident, and it is clear that the effectiveness of non-vegan ingredients continues to reassert their relevance in modern skincare regimes.

Data for this article is sourced from Nextatlas' analysis of social media content shared by over 300K global early adopters

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