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The Rise in Natural Body Oil Products

Understanding Consumer Preferences for Natural and Botanical Beauty

Generate Team - June 27, 2024
The Rise in Natural Body Oil Products
Viva Luna Studios | Unsplash

The beauty industry is undergoing a significant transformation as consumers increasingly turn to natural and botanical products. In Q1 2024, body oil usage surged by 30% compared to the same period in 2023, reflecting a growing preference for holistic wellness. This trend is particularly popular among Gen Z and Millennials, emphasizing the shift towards 'skintellectualism' where consumers seek evidence-based, measurable results from their beauty routines. Natural fragrances and vegan formulations are becoming essential in beauty care, with brands responding to this demand by launching products that align with consumers' values of sustainability and health.

The appeal of body oils lies in their multifaceted benefits and natural ingredients that nourish the skin without harmful chemicals. Botanical ingredients like macadamia, neroli, and camellia oils offer luxurious and therapeutic benefits. This preference for clean, nourishing, and eco-friendly beauty products has fueled innovations and new launches from major brands like Charlotte Tilbury and Function of Beauty. Industry experts emphasize that consumers are prioritizing the quality and origin of ingredients, leading to a rise in products that offer both beauty and wellness benefits. As the demand for natural beauty products continues to grow, sustainability and transparency are becoming the future of skincare.

Data for this article is sourced from Nextatlas' analysis of social media content shared by over 300K global early adopters

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