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Tactile Luxury: The Rise of Sensory Appeal

Exploring the Increasing Importance of Material Quality in the Luxury Market

Generate Team - June 26, 2024
Tactile Luxury: The Rise of Sensory Appeal
Kam Idris | Unsplash

In today's luxury market, the sensory appeal of touch is increasingly seen as a significant indicator of quality. This trend has led to a growing emphasis on tactility within luxury products, particularly in the design and fashion industries. Consumers are showing a marked preference for materials that not only look good but feel luxurious, such as suede, leather, and rattan. These materials evoke a sense of high-end exclusivity and craftsmanship that is becoming ever more crucial in differentiating luxury items from their more affordable counterparts.

Supporting this trend is the significant growth in demand for tactile luxury. Factually, the preference for luxurious touch in fashion and accessories has surged by 188% over the past 18 months. Businesses like Mile, an exclusive retail subscription platform, are capitalizing on this by offering luxury products at significant discounts, maintaining both quality and exclusivity. Similarly, collaborations like the Squash Collection by Poltrona Frau and Faye Toogood showcase how form, comfort, and sensory satisfaction are being prioritized, creating designs that are both whimsical and tactilely pleasing.

Data for this article is sourced from Nextatlas' analysis of social media content shared by over 300K global early adopters

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