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The Rise of Plant-Based Snacks: Trends and Innovations

Plant-Based Snacking Goes Mainstream

Generate Team - June 26, 2024
The Rise of Plant-Based Snacks: Trends and Innovations
Rachael Gorjestani | Unsplash

The trend of plant-based snacks is rapidly gaining momentum, driven by an increasing number of consumers seeking healthier and more sustainable food options. Brands like Brainiac and Like Air are leading the charge with innovative snacks that cater to both health-conscious and environmentally aware demographics. Brainiac's fruit snacks, for instance, are loaded with omega-3s and nutrients, making them a popular choice among parents and children for their nutritional benefits. Meanwhile, Like Air, a startup founded by siblings, has expanded its range of puffcorn snacks, which are gluten-free, nut-free, and certified Kosher, ensuring they meet diverse dietary needs while also being delicious.

The rise of plant-based snacks is not just about health but also about a shift towards more eco-conscious consumption. The Almond Board of California's collaboration with Tastewise to create almond-centric snacks is an example of how the industry is innovating to meet the demands of younger generations prioritizing environmental sustainability. These snacks are not only nutritious but also cater to the trends of portability, dipping, and sharable consumption. As consumers continue to prioritize plant-based options, the market for these snacks is expected to keep growing, driven by ongoing innovation and a strong focus on health and sustainability.

Data for this article is sourced from Nextatlas' analysis of social media content shared by over 300K global early adopters

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