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The Rise and Reign of Platform Sneakers

Why Platform Sneakers Are Dominating Footwear Trends in 2024

Generate Team - June 26, 2024
The Rise and Reign of Platform Sneakers
Abhay siby Mathew | Unsplash

Platform sneakers have captured the hearts of fashion enthusiasts globally, standing out for their perfect blend of comfort, height, and retro aesthetic. Originally gaining popularity in the 1990s, these sneakers are now making a major comeback, appealing to both Gen X and Millennials. Their unique ability to add extra height without compromising on comfort makes them a favorite choice for many. The design versatility of platform sneakers allows them to be paired seamlessly with various outfit styles, from casual jeans to more preppy ensembles, resonating strongly in markets such as Canada, Germany, the UK, and the US.

The resurgence of platform sneakers is also supported by notable collaborations and innovative designs. For instance, the ASICS x Ronnie Fieg Metallic GEL-Kayano 12 sneakers showcase a unique blend of bright colorways with advanced cushioning technology, elevating the platform sneaker game. Likewise, the Brazilian brand Kenner combines sandal and sneaker elements to deliver unparalleled comfort and style, making significant strides in the US market. With a 40% increase in sales in Q1 2024, it's evident that platform sneakers are more than just a fleeting trend; they are a staple in modern fashion, promising both functionality and flair.

Data for this article is sourced from Nextatlas' analysis of social media content shared by over 300K global early adopters

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