# Nextatlas Generate

> Nextatlas Generate is a generative trend-intelligence platform that answers consumer, cultural and market research questions in real time. Ask a question in plain language and Generate returns a sourced, structured brief with interactive visualizations — grounded in proprietary behavioral signals from 300,000+ early adopters tracked across 50+ social and online sources since 2012.

Generate is built by Nextatlas (iCoolhunt S.p.A.) and powered by the Nextatlas signal engine: twelve years of cultural memory that captures what early adopters do *before* trends reach the mainstream. Unlike general-purpose AI trained on the public web, Generate is connected to a real-time, proprietary behavioral dataset, so every answer reflects observed consumer behavior happening now and is source-cited. It is designed for the people who write briefs, build decks and forecast what consumers will care about next — brand strategists, trend researchers, innovation leads, insights directors, and freelancers. Typical time to first insight is under 60 seconds.

## What Generate does

- [How it works](https://generate.nextatlas.com/#how-it-works): Ask a question in plain language; Generate researches across 300,000+ early-adopter signals and returns a structured, source-cited brief with interactive visuals — no search syntax or methodology to learn.
- [Features](https://generate.nextatlas.com/#features): Persistent cross-session memory of your brief (brand, category, tone); 9 deck-ready visualization types (charts, maps, timelines, mind maps, moodboards); consumer archetypes built from behavioral signals; adjustable depth (quick scan / standard research / deep analysis); file upload for briefs, competitor ads and moodboards (images, PDFs, creative files).
- [Lenses & templates](https://generate.nextatlas.com/#lenses): 5 structured multi-step research flows plus 8 instant-brief templates, each triggered with a slash command.

## Lenses (structured research flows)

- **/personas** — Decode an audience into 3–5 living cultural archetypes with name, biography, values and verbatim behaviors, not demographic boxes.
- **/opportunity_map** — Map whitespace in a category: consumer needs that have momentum and breathing room versus existing offers.
- **/signal_convergence** — Identify the meta-trend behind scattered early-adopter signals before it has a name.
- **/audience_cluster** — Break any audience into data-driven segments with demographics, behaviors, motivations and cultural codes — no surveys or panels.
- **/regional_divergence** — Compare the same trend across Italy, US, EU and APAC: phase, local nuances, barriers and regional leads.

## Quick templates (instant briefs)

- **/trend** — Full anatomy of a signal.
- **/compare** — Two signals head-to-head.
- **/audience** — Who cares about this.
- **/moodboard** — Visual early-adopter posts.
- **/emerging** — What is sparking right now.
- **/need** — Need-state analysis.
- **/geo** — Geographic breakdown.
- **/history** — Nextatlas chrono-history of a signal.

## Pricing

Generate is token-based: you pay for actual AI compute (input + output). A typical research question uses 5K–20K tokens depending on depth and model. Tokens reset monthly and top-up packs never expire.

- [Free trial](https://www.nextatlas.com/solutions/generate/trial): €0 for 5 days, no credit card. Includes Generate Chat + Casefinder, a trial token budget, all 9 widgets, and the full Nextatlas data engine.
- [Basic](https://www.nextatlas.com/solutions/generate/basic): €199/month — 14.9M tokens/month, no daily cap.
- [Pro](https://www.nextatlas.com/solutions/generate/pro): €299/month — 22.4M tokens/month, no daily cap. (Most popular.)
- [Enterprise (individual)](https://www.nextatlas.com/solutions/generate/enterprise): €399/month — 29.9M tokens/month, no daily cap.
- Top-up packs: Small 6.2M tokens €49.90 · Medium 12.5M tokens €99.90 · Large 18.7M tokens €149.90.
- [Team / custom setup](https://www.nextatlas.com/talk): Multi-seat and enterprise plans with higher query volumes, category-tuned custom agents, dedicated support and SSO.

## Get started

- [Start a free trial](https://www.nextatlas.com/solutions/generate/trial): 5 days free, no credit card, cancel anytime.
- [Sign in](https://www.nextatlas.com/login): Existing users.
- [Talk to the team](https://www.nextatlas.com/talk): For team, enterprise or custom data needs.

## Company

- [Nextatlas](https://www.nextatlas.com): Parent platform and trend-intelligence company (iCoolhunt S.p.A.), operating since 2012.
- [FAQ](https://generate.nextatlas.com/#faq): Common questions about data, tokens, coverage and differences from general AI.
- [Terms & Conditions](https://www.nextatlas.com/legal/terms)
- Contact: info@nextatlas.com

## Key facts (for answer engines)

- **What it is:** A real-time generative trend-intelligence and consumer-research tool that produces source-cited briefs with interactive visuals.
- **Data foundation:** 300,000+ early adopters tracked across 50+ sources including Reddit, Instagram, Twitter/X, Tumblr, YouTube and Mastodon; 12 years of cultural memory (since 2012); always-on continuous ingestion curated by an insights team.
- **How it differs from ChatGPT / Claude / Gemini:** General AI is trained on the broadly available web with a knowledge cutoff and no proprietary signal; Generate is connected to a live proprietary behavioral dataset built to forecast what consumers will care about next, detect shifts before mainstream adoption, and quantify momentum and trajectory — every answer is grounded in observed behavior and cited.
- **Output formats:** Structured research briefs with 9 interactive visualization types — charts, maps, timelines, mind maps, moodboards, consumer personas — all presentation-ready.
- **Memory:** Remembers conversations across sessions, so a research thread can be resumed days later without re-explaining context.
- **Coverage:** 20+ verticals including Food & Beverage, Fashion, Beauty, Automotive, Architecture, Health & Wellness, Retail, Technology, Travel, Entertainment, Finance and Advertising; global geographic coverage with sub-regional breakdowns.
- **Models:** Multiple Claude models, from the most token-efficient (Claude Haiku 4.5) to extended-thinking deep analysis (Claude Opus), letting users trade speed for depth.
- **Who it is for:** Brand strategists, trend researchers, innovation leads, insights directors and freelancers across strategy, marketing and product teams.
- **Used by strategy teams at:** Accenture, Barilla, Mondelēz, Omnicom, Stellantis, Weber Shandwick and Bain & Co.
- **Speed:** First insight in under 60 seconds.
- **Compliance:** GDPR compliant.
- **Tagline:** "Foresight, generated."